Leading the change

Our vision is to make eating animals a thing of the past. Our mission, to lead this change by creating irresistible plant-based food. We’re change makers, always have been and always will be. 

We first set foot on this glorious mission back in 1986, when our founder Clive began making pies with his wife Lucie in Devon. Driven by a love and respect for animals, channelling bucketloads of entrepreneurial spirit, Clive’s was born. Back then our delicious bakes were hand delivered on the back of a bicycle, and whilst we’ve had to change our two wheels to four, keeping our environmental footprint in check is still at the core of what we do.  

For decades, we’ve been championing organic. Working with sustainable growers and using ingredients that are free from genetic modification. We use minimal packaging that can be composted or recycled. Just what the planet ordered.  

Today, we invite you to join us on this mission. To help us change the world, one scrumptious bite at a time. To keep hens clucking, pigs oinking and cows mooing. Free to live their best lives.  

Now that’s what we call plant positivity. 

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Plant-based and Principled

all organic and grown without chemicals?
100% recyclable packing?
locally sourced where possible?
sustainable farming methods used?

Yep, here at Clive’s we are ticking all the planetary boxes.

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We like to do things the right way, with a seal of approval from the industry experts.
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palm oil - rspo certified

As our pastry is vegan, we don’t use animal fats to bind our dough. Our options are currently palm, avocado, or coconut oil. Of the three, palm oil is actually the most efficient to produce and puts the least strain on land and resources. Until we can find an alternative, we will use the most ethical palm oil possible, certified as sustainable by the RSPO. This means it has been produced according to stringent environmental and social criteria, that it can be traced back to RSPO certified mills and plantations, and that the entire supply chain is monitored by independent, RSPO-accredited auditors. You can find out more about our use of sustainable palm oil here.


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organic - soil association verified

All our products meet high organic standards all the way through their food supply chain, from field to fork. Being certified organic also means our food is 100% GMO and preservative free.

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brcgs a+

When you buy Clive’s you buy safe in the knowledge that our food safety standards have the biggest thumbs up from the industry body with an A+ rating,  as well as local trading standards and environmental health officers.

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vegan society approved

All our products proudly display the vegan trademark as they are free from animal-derived ingredients, show absolutely no cross-contamination during production, are GMO-free and are never tested on animals.

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small footprint

We keep our environmental impact low through:

  • Local sourcing of ingredients
  • Recycling tins, cardboard, plastic, film and vegetable peelings
  • Using 100% recyclable packaging
  • Using a heat recovery unit to heat hot water using the waste heat generated from our chillers and freezers.

pie charts – the future is plant shaped

We’re excited about the great changes eating a plant-based diet can bring to our planet. Here are just a few snapshots of the difference you can make by going plant-based.

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1 in 3 Brits have stopped or reduced their meat consumption

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more than a quarter of all evening meals in the uk are vegan or vegetarian

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“avoiding meat and dairy is the single biggest way to reduce your impact on Earth"

Source - Oxford University 2018 Study
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If every family in the UK removed the meat from just one meal a week, it would have the same environmental impact as taking 16 million cars off the road

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